Balkans: Central Bottling Co. to market Carlsberg and Tuborg beer in Albania

Sources informed October 24 that Central Bottling Co. (Coca-Cola Israel) has won a franchise to market Carlsberg and Tuborg beer in Albania. The company will probably import beer produced at its plant in Romania, jointly owned with Jafora -Tabori CEO Roni Gat., Globes released October 24. The Romanian factory, which has been operating for several years, has $100 million in sales.

Central Bottling Co. said in response that marketing would initially be based solely on imports, and that the company would later consider setting up a beer production facility.

Carlsberg currently operates in the Balkans directly. Central Bottling Co. partner Prigat Ltd. has successful operations in Romania, Bulgaria, Macedonia, Moldavia and other Balkan countries.

E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .