Russia: Ochakovo plans to increase beer sales by 6-7% in 2006

“Ochakovo is planning to increase beer sales by 6-7% and the sales-income by 15% in 2006,” Alexei Kochetov, President of “Ochakovo”, said June 15 in an online conference during which he answered questions from people living in Moscow, Krasnodar, Saint-Petersburg, but as well in Germany, Turkey, Israel and even USA.

“We have designed a new marketing and assortment programme. Brands will we popularized via television, press etc. The budget of this marketing campaign is set at US$18 million. In addition, Ochakovo has released beer novelties designed for the mass-consumption and premium market segments. We consequently relocated from our brand portfolio some were low-liquid items,” he added.

Kochetov observed that drinking culture is at a very low level in Russia. “That’s problem which doesn’t affects brewers alone, but the society as well,” he added.

E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .