India: Kronenbourg beer to enter Indian market for women

Two fruit-flavoured brews from Scottish and Newcastle are expected to be introduced by United Breweries in India in 2007. These beers, particularly Kronenbourg 1664 and Kronenbourg Blanc would have as target market, the female drinkers.

Kronenbourg Blanc is a citrus flavoured white beer that would have a particular appeal especially for women.

E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .