Romania: Tuborg Christmas Beer launched in Romania

Carlsberg A/S announced on November 21 that its subsidiary Tuborg Romania launched Tuborg Christmas Brew on the Romanian market in the beginning of November for the sixth consecutive year.

Tuborg Christmas Brew will be available through December 31 in 0.33-litre and 0.5-litre bottles and cans. Tuborg Romania targets a 10% year-on-year sales growth of the Christmas brand for 2005.

Sales of the brand registered a 10% year-on-year growth in 2004. Romania ranks second after Denmark in terms of sales of Tuborg Christmas Brew and Tuborg Romania is the only beer maker in Romania with a Christmas brand in its portfolio.

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