UK: Russian brewery Ochakovo begins exports to Albion
In August Moscow near-beer brewery Ochakovo begun exporting to Britain. The first containers with beer and kvass Ochakovo were sent to this country. Ochakovo made two contracts with two big distributor companies that, using their knowledge of local market, made up the first order, according to the Russian Brewers Union.
Now, the stores presenting Russian products will trade in Ochakovo beer in plastic package and kvass Ochakovsky, Russian national bars and restaurants Zhiguliovskoye, a well-known soviet brand, in English pubs it will be possible to taste Ochakovo Premium Svetloye.
Such emphasis on the HoReCa channel was laid deliberately, - Ochakovo sales director Viacheslav Merculov comments, - it is pubs and restaurants where up to 80% of all beer in England is consumed. Ochakovo drinks will be delivered to the adjoining Ireland too.
It is worth of noting that Ochakovo drinks are familiar to the citizens of the Albion: earlier these were delivered from the adjoining Germany. Now the drinks will be purveyed directly and regularly, while the sales will be supported by POS-advertising data.
E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .