Russia: Marketing research results on alcohol consumption

In Russian City Nizhny Novgorod the Marketing agency “Media Navigator” completed a pall among people of 18 – 55 age, on low alcohol drinks consumption. More than two thirds of them drink low alcohol drinks. Top popular is beer – drunk by 72% of Nizhny Novgorod citizens. Second place is occupied by wine – 57%. Alcohol cocktails are not popular – drunk just by 19% of people, the Union or Russian Brewers communicated.

Beer is also the most often drunk beverage: drunk 2-3 times a week, while wine and champagne is mostly once a month or even more seldom. A usual dose is half-liter, indiscriminately if it is beer or wine.

Consumption of low alcohol drinks does not depend on sex or age, but it is known that men prefer beer (65%) and women like wine and champagne (80%).

It is worth mentioning that middle-class and rich people in Nizhny Novgorod prefer low alcohol drinks while the low income class prefer mostly strong spirits. The share of those who heard of the new law limiting law alcohol beverages drinking in public places is 94%, but only 74% really understand where under this law it is o.k. to drink low alcohol beverages and where not.

As seen from the pall results, the middle- and upper-class citizens over 18 prefer to relax after a working day or on a holiday with a bottle of beer, while wine and champagne is on mostly on holidays and celebrations.

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