UK: C&C signs exclusive distribution agreement for Tsingtao beer

Cider producer the C&C Group has signed an agreement with Tsingtao Brewery to be the exclusive distributor of the Chinese beer in the UK and Ireland, The Drinks Business reported on May 3.

The deal will see the producer of Magners and Bulmers become the sole distributor of one of China’s biggest beer brands from 1 July 2018.

Stephen Glancey, group CEO at C&C Group, commented: “This distribution agreement is consistent with our strategy to build an international premium brand portfolio that complements our national and local heritage brands. Tsingtao is a brand with a rich history and has become the UK’s number one Chinese beer.

“We are excited about this partnership, the opportunity to broaden Tsingtao’s presence and to introduce this quality beer to discerning consumers across the UK and Ireland”.

Ning Ma, Tsingtao’s general manager, International added: “We are thrilled to leverage C&C’s distribution strength, innovative marketing, and strong ties with millennial consumers, to usher in a new era of growth for Tsingtao in the UK and Ireland.”

E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .