World: Brand Champions Report publishes list of best-selling alcohol brands in 2023

There are so many alcohol brands out there, and as the spirits industry gets increasingly saturated and competitive, a person has to wonder — who’s coming out on top? What brands are people really drinking?

The Spirits Business is helping answer that question with its recently released annual Brand Champions Report, collating the data of all the best-selling alcohol brands of 2023.

The Brand Champions Report chronicles the highest volume of booze moved in 9-liter cases in 2023 as follows:

50. Campari — Bitters (Campari Group) 4.6 million

49. Chivas Regal — Scotch (Pernod Ricard) 4.6 million

48. Bombay Sapphire — Gin (Bacardi) 4.6 million

47. Tanqueray — Gin (Diageo) 4.7 million

46. Sterling Reserve Premium Whiskies — Indian Whisky (Allied Blenders & Distillers) 5.1 million

45. Jack Daniels & Cola — RTD (Brown-Forman) 5.3 million

44. Canadian Club — Canadian Whisky (Suntory Global Spirits) 6 million

43. Magic Moments — Vodka (Radico Khaitan) 6.2 million

42. Breezers — RTD (Bacardi) 6.2 million

41. Suntory Kakubin — Japanese Whisky & Highballs (Suntory Spirits) 6.3 million

40. McDowell’s — Rum (United Spirits) 6.5 million

39. Iichiko — Sochu (Sanwa Shurui) 6.5 million

38. Hennessy – Cognac (LVMH) 6.5 million

37. Jim Beam – RTD (Suntory Global Spirits) 6.6 million

36. Gordon’s — Gin (Diageo) 7.0 million

35. Crown Royal — Canadian Whisky (Diageo) 7.7 million

34. Ballantine’s — Scotch Whisky (Pernod Ricard) 8.2 million

33. Bailey’s — Liqueur (Diageo) 8.2 million

32. Mansion House — Brandy (Tilaknagar Industries) 8.3 million

31. Royal Challenge – Indian Whisky (United Spirits) 8.6 million

30. Jägermeister — Specialty (Mast-Jägermeister) 9.2 million

29. Jose Cuervo — Tequila (Proximo Spirits) 9.5 million

28. Żubrówka — Vodka (Maspex Group) 9.5 mllion

27. Martini Vermouth — Specialty (Bacardi) 9.6 million

26. Aperol — Specialty (Campari Group) 9.6 million

25. Blenders Pride — Indian Whisky (Pernod Ricard) 9.6 million

24. New Mix — RTD (Brown-Forman) 10.0 million

23. Jameson — Irish Whiskey (Pernod Ricard) 10.2 million

22. Horoyoi — RTD (Suntory Global Spirits) 11.2 million

21. Jack Daniel’s — RTDs Excluding Country Cocktails (Brown-Forman) 11.2 million

20. Absolut — Vodka (Pernod Ricard) 11.9 million

19. Captain Morgan — Rum (Diageo) 12.1 million

18. 8PM — Indian Whisky (Radico Khaitan) 12.2 million

17. Jack Daniel’s — Tennessee Whisky (Brown-Forman) 14.3 million

16. Suntory Kakubin — Whisky & Highball (Suntory Global Spirits) 15.8 million

15. Jim Beam — Whiskey (Suntory Global Spirits) 17 million

14. Suntory Lemon Sour — RTD (Suntory Global Spirits) 20.4 million

13. Bacardi — Rum (Bacardi) 20.6 million

12. High Noon — RTD (Gallo) 21.4 million

11. Johnnie Walker — Scotch Whisky (Diageo) 22.1 million

10. Imperial Blue — Indian Whisky (Pernod Ricard) 22.8 million

9. Tanduay — Rum (Tanduay Distillers) 23.4 million

8. Officer’s Choice — Indian Whisky (Allied Blenders & Distillers) 23.4 million

7. Smirnoff — Vodka (Diageo) 26 million

6. Chum Churum — Sochu (Lotte Liquor) 27 million

5. -196°C Strong Zero —RTD (Suntory Global Spirits) 27.8 million

4. Royal Stag — Indian Whisky (Pernod Ricard) 27.9 million

3. McDowell’s Whisky — Indian Whisky (United Spirits) 31.4 million

2. White Claw — RTD (Mark Anthony Brands) 56.6 million

1. Jinro — Soju (Hite-Jinro) 97.4 million

E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .