USA: Anheuser Busch introduces new technology which drives the beer to 22� F without freezing it

A report released November 09th by Convenience Store Decision Said that Anheuser-Busch has introduced the Chill Chamber, its new method of keeping beer colder than ever. The Chill Chamber uses super-cooling technology to take the temperature of beer in aluminum bottles as low as 22� F or 10� F colder than ice, without freezing it. This proprietary technology, developed by Hussmann Corp., a business of diversified industrial company Ingersoll Rand, allows retail establishments to deliver significantly colder beer than ever available in the United States.

"We know today's consumers want choices�and they like their beer cold," said Gary Goldstein, vice president of on-premise National Retail Sales for Anheuser-Busch Inc. "Innovation is key to reaching new consumers and increasing customer satisfaction. The Chill Chamber provides a distinct point of difference that offers consumers a unique beer drinking experience. It is another example of our commitment to bring new tools to the industry."

Traditional cooling systems are unable to chill beer as low as 22� F without freezing, but the Chill Chamber is able to do this with new state-of-the-art technology. This keeps the beer colder an average of 17 minutes longer than conventional refrigeration. The units include a large digital temperature display that communicates the product temperature to consumers. The Chill Chambers also have unique glass doors engineered to eliminate condensation, thus serving as a great display unit for the aluminum bottles and generating consumer interest in the product.