Germany: Mobile giant developed World Cup mobile beer couponing program in partnership with Bitburger Brauerei

Gavitec AG - mobile digit, a NeoMedia Technologies, Inc. company, in cooperation with its FunkTicket AG partner, has designed a mobile couponing beer deal for fans attending FIFA World Cup games taking place now in Kaiserslautern, Germany, Business Wire informed June 21.

To participate, fans call a hotline or send a text message (SMS) with their name and the catchphrase "Bewegungsmelder Bier." They then receive a money-off coupon in the form of a smartcode on their mobile phone, which they take to the beer stand at the World Cup soccer stadium. The smartcode displayed on the screen of the cellphone is then scanned by Gavitec's EXIO scanner, which instantly prints a coupon which can be redeemed to save EUR 2 (approximately $2.60) off the price of a Bitburger beer, drawn from the tap of Germany's second biggest brewery.

NeoMedia's Gavitec AG developed the hardware scanners to enable the innovative FIFA World Cup mobile couponing program for fans with partners including FunkTicket, Bitburger beer, handypoints.de, and Pavillion.

"This sort of innovative offer takes couponing to new levels of sophistication and immediacy," said Martin Copus, head of NeoMedia Mobile and COO of the parent company. "Gavitec's EXIO retail scanner enables mobile couponing, ticketing and payment solutions that really move the marketing ball forward." The mobile couponing program will continue through the end of the World Cup games in Kaiserslautern.