Russia: SUN Interbrew starts new advertising campaign for Brahma�.

SUN Interbrew announces the start of a new TV advertising campaign in support of Brahma�. Two new ads are on air now under slogan �On the Brazilian Wave�.The campaign is aimed at raising the brand awareness and its positioning as compared to other pale beer brands present on the Russian market.

Brahma� was launched almost simultaneously by InBev, represented in Russia by SUN Interbrew, on the markets of several countries, Russia included, in March-April.This popular Brazilian brand that has been known in its home market since the end of the 19th century, has revived. According to InBev�s press release announcing the1st half year results, the global launch of Brahma� that grew by +20% �will strengthen the volumes of the company�s premium brand portfolio, going forward. With this launch, we aspire to bring the authenticity of Brazil to consumers in more than 15 countries, worldwide, during 2005�.

Two new ads that are on air now continue the original concept, inviting the consumers to get tuned to �the Brazilian wave�. Brazil is ginga, a special attitude towards life, when impossible things become reality and dreams come true, it�s a life with an effortless flair, with a lot of opportunities, it is a peculiar life style and rhythm of movements and shapes. All these features are present in Brahma� that has a slight exotic after-note and is bottled in unique glass bottles with curved lines.

The TV �30 ads �On the Brazilian Wave� were created by advertising agencies Adventa Lowe and McGarryBowen (producer � Allen Martinez) and will be shown on national TV channels till the end of the year.