Thailand: Boon Rawd Brewery plans focusing on non-alcoholic drinks

Boon Rawd Brewery Co which produces Singha and Leo beers, intends to focus more on non-alcoholic drinks in order to develop an image as a total beverage firm and offset slowing alcohol sales. With a beer and whisky market only growing about 2-3% annually, the brewer decided to seek a new business focus.

Piti Bhiromphakdi, the advertising manager of Boon Rawd Trading Co said "Given our move into producing other beverage drinks, Boon Rawd's will be seen as a fully integrated beverage drinks company instead of just being the producer and distributor of Singha, Tai, and Leo beer".

In the first step of the plan, the company launched bottled Moshi green tea three months ago. It next plans to promote Singha soda in a new effort to expand the product's customer base.

Under this new strategy, the company will focus more on introducing healthy products in the market. This was driven by a survey of Boon Rawd which showed that interest among consumers was increasing in this product segment.