World: Corona Extra reclaims the title as the world’s most valuable beer brand

Corona Extra has reclaimed the title as the world’s most valuable beer brand, after a 40 per cent increase in its brand value saw it leapfrog Heineken into the top spot, according to the 2024 Brand Finance Beers 50 2024 report.

Corona’s brand value increased to US$10.4bn, surpassing Heineken’s 18 per cent growth to US$9bn and solidifying the iconic Mexican beer as the world’s most valuable beer brand.

Despite the tough economic pressures being felt around the world, most the beers brands in the top 10 of Brand Finance’s report saw their value increase. Only Bud Light, which went from US$5.95bn in 2023 to US$5.43bn in 2024 and Kirin which went from US$3.16bn to US$3.13bn declined in value from last year. Those beers ranked fourth and ninth respectively.

Henry Farr, Associate Director, Brand Finance, said: “Corona has once again reclaimed the title of the world’s most valuable beer brand, a position it previously held for four consecutive years between 2019-2022.

“This reaffirms the brand’s leadership and mirrors evolving consumer preferences for premium and quality offerings. It also offers insights into the broader landscape of the beer industry, where brands committed to quality and innovation are redefining market standards.”

The Brand Finance report also calculates the Brand Strength Index (BSI) for the global beers brands, with Corona seeing a 3.9-point increase in its BSI to score 85.9 out of 100, making it the third-strongest brand in the world.

China’s Tsingtao (brand value up 21 per cent to US$2.6bn) is the world’s strongest beer brand, with a BSI score of 87.0 out of 100. Tsingtao maintains a robust presence at home and abroad, with its products now available in over 100 countries worldwide.

According to research conducted by Brand Finance, consideration, familiarity, overall reputation, and usage metrics have shown an uptick globally year-on-year.

Corona’s strategic initiatives have bolstered its brand recognition and reputation beyond its consumer appeal. Earlier this year, the announcement of Corona Cero as the official sponsor of the Paris 2024 Olympics marked a historic moment, as it became the first beer brand to sponsor the event.

Brand Finance compiles the lists using what it calls its ‘Royalty Relief approach’, which involves estimating the likely future sales that are attributable to a brand and calculating a royalty rate that would be charged for the use of that brand. The overall brand value also includes a brand strength index and estimated brand revenues.

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