Canada, ON: Muskoka Brewery announces acquisition of Rally Beer Company

Muskoka Brewery has announced the purchase of Rally Beer Company, a deal that �brings together two businesses with a shared commitment to quality, innovation, and a love for the outdoors�, the Canadian Beer News reported on November 2.

Founded in 2020, Rally is focussed on �functional beverages�, with its flagship Trail Blazer Golden Ale touted as being �Canada�s first ever functional beer purpose-brewed to be rich in electrolytes.�

�Rally has pioneered the concept of functional beer in Canada, and we are so excited to be a part of what they have built,� says Todd Lewin, President of Muskoka Brewery, in a statement. �We are looking forward to bringing together two brands that have championed outdoors inspired beverages and make beer more approachable for all.�

�This is certainly an exciting time for myself and Rally Beer,� says Alan Wood, Founder of Rally Beer Company. �My mission was always to inspire as many people as possible to get outside, be active and grow the community through our brand. Joining Muskoka Brewery will be a catalyst to grow that community even further and encourage more people to connect in the great outdoors and toast all of life�s epic adventures.�

As part of the acquisition, Wood will be joining the Muskoka Brewery team where he will �continue to grow Rally by leveraging Muskoka�s strength in operational efficiencies, widespread distribution, and expertise bringing brands to market with best-in-class execution.�