Industry News       English French Dutch Spanish German Russian Italian Portuguese Portuguese Danish Greek Romanian Ukrainean Chinese Polish Korean
Logo_German Slogan_German


Neues von Castle Malting in Zusammenarbeit mit e-malt.com German
28 September, 2020



Brewing news India: AB InBev cuts sales forecast in India by 50% for this year

The world’s largest beer company, Anheuser-Busch InBev (AB InBev) has cut it sales forecast in India by 50 per cent for 2020. Covid cess and anti-industry policies in certain States are seen impacting sales, The Hindu BusinessLine reported on September 25.

“I think we will end up with about 50 per cent less compared with the previous year in the calendar year even though we expect Q4 will be better than the previous period,” Kartikeya Sharma, South Asia President, told BusinessLine on the sidelines of the opening of a microbrewery, at one of the hotels of Indian Hotel Company (IHC).

AB InBev and IHC will invest about ₹150 crore together to open 15 brew-pubs across locations during the next five years. “It is a coming together of objectives. We wanted to launch our own craft beer while IHC was looking at focusing more on the millennials,” Kartikeya said.

“We realised that it will be good to produce our own beer and hence we decided to team up with AB InBev to open a microbrewery, 7Rivers BrewPub at our property, The Taj, which is perhaps the first by any 5-star hotels in the country,” Akshay Tripathi, the general manager at IHC, which runs hotels under the brand name the Taj, said. He said the microbrewery will be a business entity on its own and with its own brand.

Kartikeya said AB InBev will continue to be cautiously optimistic about its growth prospects in India. “We have made significant investments in our breweries in terms of increasing its quality and hence the expansion part of capex utilisation is no longer needed in the foreseeable future,” Kartikeya said. But the overall capex for the year is expected to reduce to about 25 per cent.

He said States like Karnataka and Maharashtra have seen a good recovery. Karnataka especially witnessed 85 per cent of sales coming back, compared with last year during the same month.

However, in Telangana, where the company’s market share was as high as 40 per cent, saw a contraction of about 60 per cent as it continues to impose the Covid cess. He said the price per bottle has gone up by about 45 per cent over the last six months because of various duties.

In the case of Andhra Pradesh, the company’s market share was 35 per cent but the government has taken over the trade and plans to impose prohibition over the next three, four years. “Our share has plummeted to 2 per cent in Andhra Pradesh even as the government there has reduced the number of licences it gives out every year. The government hardly buys us from us anymore,” he said.

In Harayana, the beer sales have actually gone up by 5 per cent compared with last year. It has also introduced a new super mild category with the alcohol content of less than 3 per cent.





Zurück



E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .














We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.     Ok     Nein      Privacy Policy   





(libra 0.7910 sec.)