The most famous Czech beer, Pilsner Urquell, brewed since 1843 only in the West Bohemian city of Pilsen, Czechia, will be produced under license in Poland by SABMiller�s Czech subsidiary Plzensk� Prazdroj.

"The licensed production is a step in the long-term strategy to build Pilsner Urquell as one of the brands of choice world-wide. As professional tests confirmed, the quality of licensed beer is identical with the original Pilsner. Beer is produced using the same process as in Pilsen," the company said in a statement.

Demand for beer is rising in Eastern Europe. SAB's Czech and Polish beer sales rose 8 percent combined in the last three months, the company said. The Czech Republic is the world's leading beer consumer, averaging 160 liters per capita per year.