China: Southern China’s Guangdong province consumes US$7.3 bln worth of alcoholic beverages last year

Guangdong province in southern China consumed 50.4 billion RMB (US$7.3 billion) worth of alcoholic beverages in 2016, driven by medium to high-end range drinks, the Guangdong Alcohol Industry Association has revealed.

From January to December last year, consumption of alcoholic beverages priced above 400 RMB (US$58) grew by 2.16%, and mid-ranged drinks selling between 100 RMB (US$14.5) and 400 RMB (US$58) jumped 9.37% as well, the trade association said at a meeting last week. Consumption of drinks below 100 RMB dropped 4.63%, it added.

Spirits dominated the province’s alcohol consumption with 18.5 billion RMB (US$2.68 billion) worth of domestic spirits and 6 billion RMB (US$869 million) of imported spirits.

Beer consumption totalled 16.1 billion RMB (US$2.3 billion), followed by wine consumption of 9.8 billion RMB (US$1.4 billion).

Imported wines in the province accounted for 40% of the country’s total value, with US$925 million, it added.

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