Canadian brewer Molson Inc. has seen its share upgraded by the US-based investment analyst Raymond James. Analyst Raymond Lai upped his rating on Molson shares to "outperform" from "underperform" and held a 6-to-12-month target price of C$36.00. �The move follows a fall in Molson�s share price by 13% in less than a week, presenting a good buying opportunity,� the analyst said. Molson�s shares fell following a cut in the company�s fiscal 2004 forecast last week. "Molson Canada's operations have significant margin upside through cost reductions, sustained pricing increases, improved marketing and promotion spending, and operating leverage," Lai wrote in a morning note.