Australia: Coopers Brewery launches its first non-alcoholic beer

Coopers Brewery has launched the first non-alcoholic beer under its iconic roundel, Coopers Zero, Drinks Digest reported on August 19.

Packaged in a striking silver can, Coopers Zero is the latest permanent addition to the Australian family brewery’s portfolio since Coopers Australian Lager was unveiled in 2023.

Coopers said the launch of Coopers Zero was designed to meet rising consumer demand for beer and beverages with no or lower alcohol (NOLO).

NOLO is the fastest growing beer category in Australia, now exceeding light beer in volume and retail value, according to market research firm Circana.

Appealing to health-conscious drinkers, Coopers Zero contains only 49 calories per 375ml can with all the flavour of a full-strength beer, minus the alcohol.

According to Coopers’ market research by TRA, younger Australians – aged 18-44 – are twice as likely to consume NOLO beverages compared to those aged 45+.

Coopers Managing Director Michael Shearer said: “More and more Australians want a beer/life balance. We set out to develop and deliver a great-tasting, full flavoured beer to cater for Australians seeking to lower their alcohol intake or switch up their drinking habits.

“Coopers has a proven track record in low alcohol beer and we’ve drawn upon this experience and our 163 years of brewing heritage to create Coopers Zero.

“Our brewing team were determined not to compromise on the renowned quality and taste of a Coopers beer.

“The result is a refreshing, easy-drinking beer with moderate bitterness – a non-alcoholic option brewed in the traditional style and which suits all drinking occasions.”

With less than 0.5% ABV and 49 calories per can, Coopers Zero has a balance of subtle hop aroma and moderate bitterness. Brewed from Coopers Pale Malt, Crystal Malt and Malted Wheat, it pours golden with a crisp, smooth finish.

Coopers Zero is available nationally in 375ml cans.