USA: Alcohol consumption drops 0.8% last year
Americans are drinking less alcohol, Bloomberg reported on January 17.
Total cases of beer, wine and spirits consumed in the U.S. dropped 0.8 percent to nearly 3.35 billion in 2018, the third consecutive year of declining volumes, according to a report from IWSR, which studies the beverage market.
The main culprit is the beer slump, with consumption down 1.5 percent last year as more drinkers gravitated to spirits and wine. It was the 24th straight year that wine gained volume in the U.S. according to IWSR, with prosecco a standout. Mezcal, meanwhile, drove growth in spirits.
Its clear that Americans are drinking less overall, which is likely a result of the continued trend toward health and wellness, Brandy Rand, IWSRs U.S. president and global chief marketing officer, said in a statement. Weve also seen for some time now that consumers arent necessarily loyal to just one category.
E-malt.com, la fuente de información global para los profesionales de la industria cervecera y de malteado. Los boletines quincenales de E-malt.com incluyen las últimas noticias de la industria, estadísticas en gráficos y tablas, precios mundiales de cebada y malta, y otra información relevante. Haga clic aquí para obtener acceso completo a E-malt.com. Si usted es un cliente de Castle Malting, puede obtener acceso gratuito al sitio web y publicaciones de E-malt.com. Contáctenos para obtener más información en marketing@castlemalting.com.