15 December, 2006

Bulgaria: Bulgarian beer sales steady increasing year-on-year

Sales of beer in Bulgaria since the beginning of 2006 have driven by 30.6% year-on-year basis, local brewers said, according to Novinite, December 14.

A total of 242,111 million hectoliters of beer has been consumed in Bulgaria for January-November 2006, data shows revealing a sustainable trend for more beer drinking this year.

However, with winter coming and temperatures dropping consumption has logically dropped by some 29%. Bulgarians still get accustomed to dark ale, preferred in Western countries during wintertime, the Union of Brewers explained.

Zagorka, Kamenitza and Carlsberg enjoyed the strongest upward record of sales for the reported period.

Less than a month before end-year, local brewers stay upbeat the annual increase in beer sales would reach some 10-12%.

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