15 November, 2006

UK: Heineken’s presence in Casino Royale extends to the Global Premiere

Charlene de Carvalho-Heineken and Michel de Carvalho were pictured at the Global Premier of the latest James Bond movie, Casino Royale, in London’s Leicester Square on November 14th, Heineken released November 14th.

As a global partner to the Casino Royale film, the world’s most international beer – Heineken – was featured in the film, aligning with the film’s storyline.

In addition, Eva Green plays her on screen character from the film – Vesper Lynd – in the global advertising campaign launched by Heineken to promote its partnership, in 55 countries spanning five continents.

Heineken’s partnership with Casino Royale will continue at premiere events in Amsterdam, Madrid, New York, Moscow, Cape Town and Sydney.

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