Finland: Beer sales decreased by 0.6% in 3Q 2006 down to 3.215 million hl
Sales of beverages produced by Finish breweries totalled 6.447 million hl at the end of September, the Finnish Federation of the Brewing and Soft Drinks Industry released October 31.
Beer sales remained on the decline and amounted to 3.215 million hl in the third quarter. Compared to the corresponding period of the previous year, 18,000 hl less beer was sold in Finland, a fall of 0.6 per cent. Only sales of non-alcoholic beer rose slightly.
Imports of beer from abroad by travellers decreased to 200,000 hl according to a TNS Gallup survey carried out during the same period.
The Government has recently begun parliamentary discussion of proposed amendments to the Alcohol Act. Timo Jaatinen, Managing Director of the Federation of the Brewing and Soft Drinks Industry, thinks that measures should be more clearly targeted against alcohol misuse.
“Advertising restrictions and tightened legislation have been targeted almost exclusively at beer, whose consumption is anyway on the decline. Measures should now be directed towards underage alcohol use and effective curbing of public drinking.”
The Federation of the Brewing and Soft Drinks Industry promotes the interests of producers of beer, cider, long drinks, soft drinks and mineral waters in Finland. Its members are Oy Hartwall Ab, Nokian Panimo Oy, Olvi Oyj and Oy Sinebrychoff Ab. The Federation of the Brewing and Soft Drinks Industry operates in connection with the Finnish Food and Drink Industries Federation and is among the four largest industries in the food and drink branch in terms of the value of production.
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