25 August, 2006

Mexico: FEMSA Cerveza enters the market of alcohol beverages trough new product: Soul Citric

FEMSA Cerveza has launched a new product to the market: Soul Citric, a refreshing malt-based FAB with citric extracts that provides it with a delightful lemon lime flavor, the company released August 23.

Continuing with its innovations, FEMSA Cerveza now enters the market of alcoholic beverages besides beers. This comes as a result of a constant and deep analysis with the beverage consumers in Mexico.

Due to its low alcoholic percent and low sugar, Soul Citric is considered ideal to enjoy great moments. It is targeted to men and women, young adults that identify themselves to modern lifestyles, are full of energy and are looking for new options to enjoy. Soul Citric is available in individual 355ml screw-top bottles, as well as in 4-packs and 24 unit boxes.

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