28 July, 2006

Bulgaria: Heineken’s Zagorka AD adds new-size beer package

Stara Zagora-based Zagorka AD, the Heineken-owned beer company, has added a new size package to the containers in which its flagship Zagorka is already available on the market, Dnevnic released July 27.

The new 330 ml glass bottle with a screw-on cap is launched just weeks after the company unveiled its new beer brand, Kaiser. Zagorka ranked as the nation's no.3 beer maker in June when sales droped 18% m/m to 142,514 hectoliters. YTD sales rank the company second behind InBev-owned Kaminitza.

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