Ukraine: Krinitsa increased beer production by 14% in January-July 2006
JSC “Krinitsa” realized a beer output of 720,000 hl in January-June 2006, achieving a 14% increase year-on-year. Beer sales increased by 13.7% up to 710,000 hl.
The company said these achievements were made possible after the company extended its markets, conducted an aggressive advertising campaign and enlarged its brand portfolio.
The brewery forecasts to brew 1.4 million hl of beer this year (last year production was over 1.3 million hl). JSC Krinitsa currently has a portfolio of 9 brands.