30 June, 2006

USA: Anheuser-Busch recovers from a 3.0-plus point share losses in California supermarkets

Anheuser-Busch suffered 3.0-plus point share losses in California supermarkets during the Memorial Day holiday period, reports said June 29.

A-B doesn’t like losing, so it bears watching to see how it responds during the Fourth of July period. crafts and imports have taken off while California has been a tough market for mainstream domestic beers, analysts argued.

ACNielsen assumed that for the four-week period ended June 17, malt beverage volume in supermarkets grew by 0.4 percent. Miller Brewing increased volume by 7.1 percent.

While Anheuser-Busch beer volume fell 4.2 percent and Coors Brewing Co. slipped by 0.3 percent, imports increased 4.3 percent.

Înapoi

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