30 June, 2006

Germany: Carlsberg Deutschland sells Landskron Brauerei

Carlsberg Deutschland has sold Landskron Brauerei in Görlitz to further optimize the production structure in Germany. Another reason is that the local brand Landskron no longer matches with Carlsberg Deutschland's brand strategy, the company released June 29.

Purchaser is Dr. Lobeck Stiftung which also owns a brewery in Schwelm. The price of Landskron Brauerei will not be disclosed. Landskron Brauerei has 75 employees and a capacity of 0,2m hl per year.

After the sale of Landskron Brauerei – effective as of 1 July – Carlsberg Deutschland runs four plants: In Hamburg, in Lübz, in Dresden and in Braunschweig.

Carlsberg Deutschland employs 1360 people and has a total capacity of 7,9m hl per year.

Carlsberg is one of the leading brewing groups in the world, with a large portfolio of beer and soft drinks brands. Its flagship brand – Carlsberg – is one of the fastest-growing and best-known beer brands in the world. More than 30,000 people work for Carlsberg at 92 local production sites in 48 countries, and its products are sold in more than 150 markets. In 2005 Carlsberg sold more than 100 million hectolitres of beer, which is about 83 million bottles of beer a day.

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