28 June, 2006

South Korea: Oriental Brewery Co. launches renewed beer product

Oriental Brewery Co., South Korea's second-largest brewery, launched a new beer product June 26, Asia Pulse said the same day.

Dubbed "OB Blue," the beer is a revamp of the brewery's main OB beer, first introduced into the nation's market in 1948. The brewery earlier re-named its OB beer to OB Lager in 1995 and just OB in 2003.

"We will keep making efforts to meet the ever-changing tastes of South Korean customers based on our world-class technology," company president Kim Jun-young said.

While Hite Co. dominates the market with a 60 per cent market share as of May, Oriental Brewery trails with 40 per cent, according to industry sources.

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