05 May, 2006

New Zealand: Researcher says NZ is attracting overseas interest with organic beer

A New Zealand hop researcher says Nelson hop farmers are attracting world-wide attention because of their ability to produce unique tasting and organically-grown hops, according to Radio New Zeeland reports on May 03.

Ron Beatson, a hop breeder for HortResearch, says because New Zealand's environment is relatively free of pests, hops are able to be grown without pesticides.

Dr. Beatson says there has also been a worldwide increase in demand for boutique or craft beers, which the local industry has responded to by investing in research for new hop varieties.

He says the unique attributes of New Zealand hops have attracted the attention of big overseas beer companies such as Anheuser Busch, which owns the Budweiser brand.

He says the company is looking at buying New Zealand hops which could be used in specialised craft beers.

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