05 May, 2006

USA: Anheuser-Busch is only backer of its beer industry campaign

Milwaukee's Miller Brewing recently hired a pilot to buzz the Anheuser-Busch headquarters in St. Louis with a banner accusing it of lying about its beer recipe, The Associated Press informed on May 03.

Anheuser-Busch has spent millions of dollars on a national ad campaign to promote beer drinking over wine and cocktails.

It promoted its campaign as a way for beer companies to set aside differences and fight the common enemy -- the wine and liquor industry.

But, Anheuser-Busch didn't have any takers. No other brewer wants a part of the campaign.

Anheuser-Busch isn't discouraged. The company launched two "Here's to Beer" television ads last month and will unveil a new Web site for the campaign next week.

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