14 April, 2006

China: China Resources Snow Breweries enters Beijing market with the original beer

On April 12, the original beer specially created for Beijing's mass market by China Resources Snow Breweries Co., Ltd, formally entered Beijing, according to SinoCast China Business Daily News. China Resources Snow Breweries Co., Ltd is co-sponsored by China Resources Enterprise Limited and SAB Miller and is one of China's biggest beer enterprises.

Hou Xiaojian, the market director of China Resources Snow Breweries Co., Ltd said that the price of the original beer is CNY 1.5 for community and CNY 2- CNY 3 for catering market.

This action shows that it is the first time for China's three beer tycoons China Resources Snow Breweries Co., Ltd Tsingtao Brewery Company Limited and Yanjing Beer Group Corp compete for the same target group in the same region.

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