14 April, 2006

New Zealand: Heineken International has renewed its contract with Rugby World Cup

Heineken International has renewed its contract with Rugby World Cup Ltd to sponsor the tournament in France in 2007. The announcement reinforces Heineken’s long-standing involvement in the tournament which stretches back to the Rugby World Cup 1995 in South Africa, the company announced on April .

About Heineken: * Heineken is the number on premium European beer in New Zealand. Sold in almost every country in the world, it's the largest premium lager in the world. * Heineken have been the official beer of the Rugby World Cup since 1995. * More than 30% of Heineken's global volume is consumed in the major rugby playing nations.

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