03 February, 2006

India: Kronenbourg beer to enter Indian market for women

Two fruit-flavoured brews from Scottish and Newcastle are expected to be introduced by United Breweries in India in 2007. These beers, particularly Kronenbourg 1664 and Kronenbourg Blanc would have as target market, the female drinkers.

Kronenbourg Blanc is a citrus flavoured white beer that would have a particular appeal especially for women.

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