28 December, 2005

Poland: The Polish beer market is dominated by big brewers

Beer sales in Poland are forecast to increase by 4.5% in 2005. And the large beer-producing groups increase their share of the market year by year. This year the leading beer manufactures are Kompania Piwowarska, owned by SABMiller, which controls 40% market share, Zywiec Group (owned by Heineken), with 30% market share, and the Carlsberg Group, with 15% market share.

In the past few years, the number of small brewers in Poland decreased from 100 to 50. One growth segment in the Polish beer market is the restaurant with an on-site brewery. Production of beer at such outlets totals about 2,000 hectolitres per year at present.

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