02 December, 2005

USA: Anheuser-Busch ranked number one in Sports Marketing

Anheuser-Busch ranked first as the “Corporate Sponsor You Most Want Aligned with Your Property” in a recent survey conducted by Street & Smith’s Sports Business Journal, according to the Company’s announcement of December 1.

A-B gained 20.1 percent of the votes from almost 1,300 readers to finish ahead of Nike (17.2 percent), Coca-Cola (15.4 percent), Pepsi (5.0 percent) and Visa (4.4 percent).

The survey also rated Dale Earnhardt Jr. -- Budweiser’s NASCAR Nextel Cup driver -- as the “Most Marketable Driver in Motorsports,” outranking drivers Danica Patrick, Jeff Gordon and Michael Schumacher.

Anheuser-Busch is also a major sponsor or advertiser on all of the “Best Sporting Events To Use To Reach Fans” as ranked in the poll -- the Super Bowl, NCAA men’s basketball tournament, Summer Olympics, World Cup, Daytona 500, World Series and NBA Finals.

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