11 November, 2005

Italy: Provoking beer ad creates chaos on the streets of Italian city

A provoking billboard of Bulgarian Boliarka beer is creating chaos on the streets of the Italian city of Savona, Bulgarian Novinity reported on November 10.

Several accidents happened after citizens and drivers diverted their attention while leering at the billboard that portrays a well-endowed young lady urging all to choose the Bulgarian beverage, according to the Italian newspaper Il Giornale.

Under the headline "Traffic Goes Haywire Because of a Bra", the newspaper tells the tales of a chain-crash that happened because of the sizzling poster and of a senior citizen, who was so impressed by the lady that he slipped and broke his elbow.

"Next in line would be the end of the world," the newspaper claims as more and more people were gathering to see the intriguing ad, making residents in the area to complain to the police because of the noise and chaos.

The billboard was set up by a local Italian pub that started offering "exotic" beers attempting to attract more customers. One of this beers is Bulgarian Boliarka, which, thanks to the overflowing shapes on the poster has already attracted quite a number of beer lovers.

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