China & UK: Scottish & Newcastle plans building new breweries for expansion in China
Scottish & Newcastle makes an investment of £30 million to build three breweries in China as it plans to expand into the Chinese beer market. S&N's director for Asia, John Hunt, announced last week that the Edinburgh-based group's Chongqing Breweries joint venture in China would open the three plants over the coming year. He added that S&N would consider buying state-owned brewers if, as the company expects, the Chinese government put them up for sale.
The planned breweries will produce 264 million pints of beer yearly , compared with Chongqing's present output of two billion pints. While that increase may look modest, Hunt said S&N could easily double its production of beer in China.
According to Hunt’s statement S&N's joint venture addressed a potential market of between 20% and 40% of China's population, roughly the same as Western Europe. The company's beer is sold around the cities of Chongqing and Chengdu, and in the provinces surrounding Shanghai.
S&N purchased a 19.5% stake in Chongqing, China's fifth-biggest brewer, for £35m in November. It has an option to increase its shareholding in the brewer, whose biggest brand is Shancheng, to 25%. Chongqing holds about 4% of China's beer market, which is set to grow by an average of 6% per year until 2010, the drinks analysis firm.
Some of that competition will come from S&N's global rivals. Last week Carlsberg, the ninth-biggest brewery in China, said it planned to be the fifth-biggest by 2010. Anheuser-Busch and Heineken acquired breweries in China last year. Anheuser-Busch, famous for its Budweiser beer, has a 10% stake in Tsingtao, the Chinese market leader, which sells six billion pints a year.
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