UK: Massive newspaper advertising campaign started for InBevs brand Artois Bock
A national press advertising campaign has started in UK for the InBev brand Artois Bock.
The advertisements are inserted in such papers as The Guardian, The Times, The Independent, Daily Telegraph, Observer, The Sunday Times. The ads will stress the life of the brands starter, Edmond Willems.
The InBev marketing thinks that this is a high-quality campaign which will emphasise and strengthen more the superior quality of the Artois Bock brand.