Russia: Recent trends of Russian beer market
Russian beer market changed radically during summer: most of it passed under control of international beer concerns. Tinkoff company passed to SUN Interbew Corporation, “Pivovarni Ivana Taranova” was acquired by Dutch Heineken. It’s possible to say that brewing industry has become an engine of the Russian business globalisation, Moscow News announced in the beginning of September . This is not surprising: no other industry displayed such dynamics – double growth for the last 5 years.
According to the data of the Federal State Statistics Service, average beer consumption per man in Russia makes up about 59 liters per year. To compare: Czech beer consumer drinks up to 160 liters per year, German consumer – 120 liters. It’s interesting that the annual consumption varies depending on the territory: from 55 liters per man in the South of Russia to 80 in the Central region. The conclusion suggests itself: predilection for beer depends on the purse size. Thus, Moscowites with an average month salary of 8790 rubles consume about 90 liters of beer while less prosperous citizens of Southern regions – only 37.
Another tendency of Russian market is local patriotism. Statistics shows that many citizens prefer beer brands produced in their region. This, however, does not reduce the total quantity of sales of produce and the volumes of its consumption, which makes the competition more intense.
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