30 April, 2005

Poland: 2005 is forecast to be more dynamic with beer sales growing by 3%

In the first quarter this year beer sales in Poland increased by 4.4% compared to Q1 2004, but the rate of sales growth has decreased, according to the estimations of Polish Breweries association, Warsaw Business Journal posted on April 29.

The board of Polish Breweries, the Association of the Brewery Industry Employers, estimates that after a very bad 2004 when sales increased by a mere 1.43%, 2005 will be more dynamic with sales growing by 3% for the year as a whole.

"It is a very optimistic forecast. We remain one of the largest beer producers in Europe. Only the Germans, British, Russians and the Spanish are ahead of us," stated Danuta Gut from Polish Breweries.

¯ywiec, one of the market leaders, has not published its Q1 results yet. "I can only say that this period was not easy for us," declared company president Nico Nusmeier.

Kompania Piwowarska, on the other hand, generated record Q1 revenues. "Our sales exceeded 2 million hl, which was 19.8% higher than in the same period in 2004," announced Karl Lippert, the head of the company's supervisory board. Carlsberg's sales increased by 7%, though the rate of the sales growth decreased.

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