27 April, 2005

USA: Brazilian Brahma beer brand will be launched in USA on June 1 2005

InBev USA announced Brazilian Brahma beer brand will be launched on June 1 in Los Angeles; San Diego; Santa Barbara, Calif.; Tampa/St. Petersburg, Fla.; Orlando, Fla.; and Miami. By the end of June and early July 2005 Brahma is to be launched in New York, Chicago, Boston, Austin, Dallas, Houston and San Antonio. Brahma will be available in 12-ounce bottles in six- and 12-packs.

InBev announced earlier the global expansion of its Brazilian Brahma beer brand to more than 15 countries, including the United States. First brewed in Brazil in 1888, Brahma now brings to the U.S. its curvaceous bottle and distinct taste as the eighth largest beer brand in the world. The product offers a light and crisp finish with papaya after notes in an ergonomic bottle that fits into consumers' hands.

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