Thailand: Thailand’s Prakaan whisky being rolled out globally

Following its domestic launch in Asian markets last year, Prakaan whisky is being rolled out globally, marking Thailand’s first-ever single malt whisky, Drinks Retailing News reported on June 3.

As part of the Tribura Series release, Prakaan has debuted three expressions: Prakaan Select Cask, Prakaan Double Cask and Prakaan Peated Malt. All of the products share tropical fruit notes and vanilla sweetness.

Distributors International Beverage have said that this launch aims to put Thai whisky on the global spirits map, with an initial focus on the UK, France and Germany in 2025, with America to follow.

Prakaan whisky comes from the province of Kamphaeng Phet, which sits in Thailand’s northerly Western Forest Complex. Here, the spirit is matured in a mix of American oak ex-bourbon casks and Spanish oak ex-sherry casks.

The expansion of Thai whisky comes at the same time as world whisky rises in popularity.

On the global launch, Veronica Amago, global sales director at International Beverage said: “This is a historic day for our business and for Thailand as we launch the country’s first ever single malt whisky onto the world stage. Prakaan Distillery is the result of care, precision and skilful planning and our whisky is defined by the skill and expertise of our formidable whisky creation team in Kamphaeng Phet.

“The recently awarded inaugural Tribura Series is a celebration of their achievement. We are proud and honoured to be sharing it with the world today.”