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Myanmar: Carlsberg stepping up efforts in Myanmar’s beer market
Danish brewer Carlsberg is stepping up its efforts in Myanmar’s beer market, where international players are gaining ground amid shifting consumer preferences following the 2021 military coup, Scandasia reported on April 20.
According to a recent report by Nikkei Asia, Carlsberg is actively chasing market leader Heineken through a local joint venture. The company is optimistic about the future, with a spokesperson noting positive momentum across all sales channels, including wholesale and retail, as beer consumption rebounds from pandemic-era lows.
Rather than relying solely on its flagship Carlsberg label, the Danish brewer has found growing success with its Yoma brand, a local offering known for its affordability and high alcohol content—ranging from 6.5% to 8%. This strategy has helped the company connect with cost-conscious consumers seeking stronger brews.
Looking ahead, Carlsberg aims to strengthen its position in the market by introducing its internationally recognized Danish label Tuborg, targeting a broader segment of Myanmar’s increasingly brand-aware beer drinkers.
Carlsberg also emphasizes its local engagement. The company reports that 99% of its employees in Myanmar are local citizens, underscoring its long-term commitment to the country despite political and logistical challenges.
Myanmar’s beer market has seen dramatic changes since the military takeover, which triggered a boycott of domestic brands linked to military entities. As consumers turn toward international labels perceived as neutral, companies like Carlsberg and Heineken have been quick to adapt and grow their share.
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