22 January, 2025

Argentina: Alcohol-free beer sales double in 2024

While overall alcoholic beverage sales in Argentina have declined by 18.6% in the first nine months of 2024 — nearly double the average contraction of general consumption at 11.9% — the alcohol-free beer segment is bucking the trend, FreshlyBottled.com reported on January 13.

According to data from consultancy firm Scentia, alcohol-free beer sales have doubled in the past year, now accounting for 1% of total beer sales in the country. This growth is attributed to product innovation by both major breweries and craft producers, as well as a shift in consumer preferences toward alcohol-free options.

Despite its small market share, the rise of 0.0% beer stands in stark contrast to the broader market, where reduced purchasing power has led to significant drops in consumption. The alcoholic beverage sector has been hit particularly hard, experiencing the steepest declines as consumers cut back on spending.

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