UK: Increased disposable income allows consumers spend more on alcohol

Consumers in the UK are increasingly interested in premium and craft spirits, as well as low-alcohol and alcohol-free options, Grocery Trader reported on January 19.

Flavours are important to consumers, and brands are using sweet, savoury, and fruit-flavoured options to differentiate themselves.

Major sporting events like the UEFA Euro and the Olympics can boost alcohol consumption and of course, when the temperature warms up, sales of beers, wines and spirits will grow.

Alexander Wilson, Category & Commercial Strategy Director, at HEINEKEN, comments: “In the UK, the total beer category has grown to be worth an impressive £5.5bn (Nielsen), driven by increased interest in new formats, innovation and styles. Within grocery, the category is worth £3.6bn, boosted by brands such as Foster’s, Birra Moretti and Heineken®, having combined value shares of over 11% in the beer category (NIQ).

“Over the course of the past year, we have also noticed a shift in buying habits among adult consumers, where we have seen more people switch from wine to beer, with beer penetration sitting at 60% across the UK (Kantar). This could be attributed to several reasons, including more people looking for smaller multipacks of cans – formats that offer a perception of better value for money, which amid times of economic hardships, can be appealing. We expect this trend to continue over the course of the following year, as many continue to buy into the beer segment, but with a more restricted budget.”

While some people may be moderating their intake and switching to no and low-alcohol alternatives, such as Heineken® 0.0, alcohol overall remains the biggest contributor to retailers’ total sales, and within the category, beer commands the biggest volume sales. This is particularly important seeing as volume sales in beer are critical for retailers in helping increase footfall and penetration.

“As tastes change and evolve, we have noticed more customers, across all demographics, are keen to explore new styles of beer, including a growing interest in world lagers,” adds Wilson. “This is where innovation from familiar brands comes into play, as people are gravitating towards NPD from brands they are familiar with – such as Birra Moretti’s new Sale di Mare variant.”

While classic lager remains a core category for retailers to focus on, and drives purchase, introducing new sub-brands into the mix presents a clear trading up opportunity. In fact, research has identified an opportunity to offer curious drinkers seeking more flavourful and interesting taste profiles, with an accessible premium twist (HEINEKEN UK qualitative research).

“All pack formats in beer experience a massive jump in sales during peak seasons, including during sporting occasions, when shoppers may reach for more premium options,” says Wilson. “On the back of this, we suggest retailers consider stocking a variety of formats to cater for all occasions, whether that be for hosting at-home viewing parties with large groups of people, or for grab-and-go occasions on their way to watch the games.”

In beer, we are seeing this growth in smaller and medium pack sizes, especially of cans, being driven by people making smaller, but more frequent visits to stores. Smaller pack sizes are also more accessible for those who are walking to their local store, especially those located in busy town and city centres, where taking home larger multipacks might not be accessible.

The no- and low-alcohol beer category presents retailers with a huge opportunity to grow profits this year, as more and more consumers seek to moderate their alcohol intake, or choose to abstain, by switching to no- and low-alcohol alternatives of their favourite beer brands.

Overall, the category is worth £152m in grocery, with no- and low-alcohol cider worth £18m, and no- and low-alcohol beer worth £154m in the total market (Nielsen IQ).

“Our best advice for retailers looking to grow sales in the category is to consider merchandising and ranging no- and low-alcohol separate to its alcoholic counterparts,” suggests Wilson. “Having a separate display clearly signposts to consumers that they can rely on the store to provide them no- and low-alcohol products, and that the store owner has put effort into curating the category and therefore will have the latest products available.”

Caitlin Brown, Off-Trade Category Development Executive, BrewDog PLC, comments: “With more consumers focusing on moderation or even abstention, 43% are reducing the alcohol content of the drinks they consume, and this does not show signs of slowing (Vypr). This has led to a generational shift, with almost 40% of 18-25s not drinking alcohol at all vs 22% in 2019 (Bespoke Consumer Research).

“As a result, alcohol-free (AF) sales over the latest 52 weeks show a growth of +28% value (Circana) and +21% volume (Circana), now worth 3.2% of total beer (Circana). With the continued demand, we expect the low and no category to grow further and play a stronger role in the shoppers’ repertoire as we move into the new year. In fact, as more sober-curious shoppers expand their search for alternatives into additional channels, this subsegment of beer is currently outperforming total beer in impulse (Circana).”

Well-known, established brands such as BrewDog, which holds two of the top 10 sellers within alcohol-free beer and continues to evolve and improve its AF range, as well as product quality, will be key to this success (Circana). Stores will also play an important role in the education of AF by ensuring low alcohol alternatives of their shoppers’ favourite beer styles and brands is available.

“Looking ahead, we expect that AF will continue to evolve in new ways with the introduction of more specific beer styles – including stout and craft, as well as just lager,” adds Brown. “There is also the potential, as shoppers become ever more focused on health and wellbeing that we could start to see the role of functional AF products, with added benefits.”

As a result of the increased cost of living, 20% of shoppers are drinking less out of home with 13% saying that they are drinking more at home (Vybe Tracker), which is great news for retail. Despite trying to save money by going out less, shoppers still like to treat themselves, so indulgence is a key trend at home. Particularly, younger shoppers, with 11% of 18 – 35-year-olds claiming that that they will be spending more over the next 6 years and 34% (+3% vs LY) now have more money left over for luxuries and savings (Kpmg).

However, they continue to be conscious of cost, so quality is vital if they are spending more. We know Quality (66%), Taste (50%) and Range (45%) are the top drivers to purchasing BrewDog, with Well Priced at 29% (Dunhumby), driving shoppers to turn to brands they know and trust. We expect these to remain a priority as consumers continue to cut back in other areas of their lives, reducing overall store spend in-store.

With more shoppers looking to moderate their alcohol-consumption session-able products has been a huge focus for BrewDog over the last 12 months, including the launch of session-IPA, Wingman (4.3% ABV) and low abv lager, Cold Beer (3.4% ABV).

Since its nationwide launch at the start of last year, Wingman has tapped into the growing session-IPA occasion and is now the fastest growing craft beer brand (Circana), seeing great success across all channels. It is also helping the wider portfolio by acting as a recruiter into craft beer, with 61% of shoppers going on to by craft beer for the first time, following the first purchase of Wingman (Bespoke Research).

Following an initial launch with the Tesco group, Cold Beer has been available nationwide since September and represents another success story for Brewdog and has delivered over £1.4m sales since launch (Circana). The 3.4% Crisp, Cold, Lager uses historic brewing techniques from the Kolsch style, fermenting the beer with an ale yeast but at the lower lager temperature, hence the term ‘Cold Beer’. This adds additional flavour from the ale yeast to the beer, delivering a higher quality tasting product whilst being able to deliver a more session-able strength brew.

“Often by reducing the alcohol content, this means taste is compromised, but we believe in providing value for money,” says Brown. “It is therefore the responsibility of suppliers to offer customers and consumers great quality products, something we pride ourselves on at BrewDog, and believe we have delivered again through the launch of Cold Beer.”

John Price, Head of Marketing at Kingfisher Drinks, comments: “The Beer landscape has been on a continual journey of premiumisation for a while now, where we’ve seen consumers increasingly willing to spend more to treat themselves to better quality and authentic beer options, which in turn drives increased value in-store. Even the challenging financial times we’ve been in and are still going through, don’t seem to have dissuaded consumers that this is the path they want to go on, as many still treat premium alcohol as an affordable luxury which they feel is worth paying for.”

“We also know consumers can often get tired of seeing the same lager brands, so are enjoying discovering premium world lagers from all sorts of different places, which are a great option for retailers and wholesalers to stock, as they are bang on trend and can typically be charged at more than other more mainstream options. Whilst there’ll always be demand for Mediterranean beers which of course remain popular, I’d encourage retailers and wholesalers to think beyond that and look further afield. There’s certainly considerable current interest in Japanese beers like Sapporo, but I’d also like to mention Indian beers like our very own Kingfisher, which has a crisp and easy-drinking taste that consumers love.”

No and low alcohol beers are continuing to grow in popularity so retailers should grasp this opportunity and ensure they are catering for the increasing number of consumers who are looking for moderation. In fact, the recent Portman Group’s sixth annual survey in partnership with YouGov revealed that young people are the biggest consumers of no and low alcohol alternatives, with nearly half (44%) of 18-24-year-olds surveyed considering themselves either an occasional or regular drinker of alcohol alternatives, compared to 31% in 2022. It’s also worth pointing out that those 18-24-year-old consumers who are purchasing more no and low now, are more likely to convert to lifelong fans of the brand they choose, whether it is in alcoholic or no and low form. Just over a year ago Kingfisher Drinks announced the arrival of Kingfisher Zero, which embodies the quality and flavour of Kingfisher Premium, but without alcohol and, most importantly, without compromising on taste. Kingfisher Zero is brewed from only natural ingredients to replicate the refreshing taste of Kingfisher and is available to retailers in 330ml bottles with a wholesale RRP of £19.99 for a pack of 24.

“It’s fair to say that consumer perceptions of the no and low category have changed considerably in recent years, having gone from being seen as a bit of a fad which doesn’t taste very nice, to something now that is enjoyable in its own right,” adds Price. “This is largely down to operators who have successfully refined their recipes as new processes and hop substitutes become available, to offer a high-quality product, as well as being a substitute for its alcoholic counterpart. So, the increasing trend in consumers looking for high quality no and low drinks options, only seems to be heading in one direction, and I can only imagine the market for these kinds of drinks will continue to grow in importance and will become a key part of any convenience retailer’s drinks offer.”

Kingfisher Ultra, a super-premium world beer with an ABV of 5%, is now available to supermarkets to stock. Kingfisher Ultra was launched in India fifteen years ago and is now one of India’s fastest-growing beer brands with a compound annual growth rate of 20% between 2021-2023. Crafted with only the finest hand-picked malts, resulting in a strong but balanced profile, Ultra is brewed with a six-step filtration process and no additives, giving the liquid a beautiful natural golden hue. The distinct and stylish clear glass bottle and unique pull-crown lid cement the premium look and feel. Ultra really hits the spot with its light crisp taste and smooth finish and is the perfect addition to the growing Kingfisher portfolio. A year ago, Kingfisher Zero was introduced into the no and low category, so along with the original Kingfisher Premium, Kingfisher Ultra will complete the company’s offer which now suits a wide range of consumer tastes.

“When it comes to Beers, I think it is important retailers stock a variety of standard and premium brands in a range of formats to ensure they don’t miss out on any potential sales opportunities. A good selection of chilled brands is important, whether it’s single serves or four packs, as well as some larger pack formats to appeal to those people who are perhaps looking to save money, enjoy a ‘big night in’ or are perhaps hosting friends or a family event,” says Price.

“I think it’s important to ensure retailers are stocking brands at every price point, thereby ensuring they can maximise the margin from each individual customer, so from the standard lager brands right through to super-premium brands like our very own Sapporo. Japanese lagers are growing steadily in popularity at the moment and Sapporo really is the product of precision craftsmanship, taking the very best traditional approaches and adding an innovative twist to brew an unmistakably crisp and balanced beer, with an ABV of 5.0% which is available to retailers in 650ml cans.”

Chris Mitchell, Marketing Manager at Vocation Brewery, comments: “We recently launched Hilltop Lager, a crisp and refreshing 4.3% ABV lager. Purposely crafted to bring a fresh and bold alternative to the premium beer and world lager categories, Hilltop Lager pays homage to Vocation Brewery’s humble beginnings in an old chicken shed high up on a hill, 1,000 feet above sea level.

“Hilltop Lager combines flavour and substance with a signature approachability that makes lager so broadly popular. This new launch marks a significant step in our next phase of growth by targeting world lager drinkers seeking authentic flavour and genuine crafted quality.”

The ongoing cost-of-living crisis and rise in at-home drinking occasions are having a strong influence on the beer category. When consumers do spend their disposable income, they’re more discerning with their purchases.

There is ongoing demand for quality premium beers (IWSR), and 27% of beer drinkers are prepared to upgrade to a premium craft beer for celebratory occasions at home (Mintel). So, while consumers are increasingly prioritising affordability, there is ongoing demand for quality premium beers and the general trend of drinking less, but better. Within this, craft and world beers remain particularly significant, with flavour continuing to be a primary driver of choice.

As a result of these trends, value for money is incredibly important. Whether consumers are seeking ‘sessionable’, easy-drinking beers for social gatherings, or indulgent chocolate stouts for lower tempo occasions, they ultimately want the best possible experience. Whilst price is playing a significant role, it seems consumers are still willing to spend a bit more for a product they deem worthy of the investment, viewing beer as a treat. It’s also evident that whilst many drinkers have their favourite go-to beers, they also maintain a relatively broad repertoire, often exploring different brands within their preferred style.

“People opting for quality over quantity is particularly relevant for social gatherings and special occasions,” adds Mitchell. “While this can mean being willing to trade up to a more premium brand, spending on unknown brands or styles can be risky. It’s therefore crucial for beer brands to simply convey what they have to offer and for retailers to create an easy-to-understand fixture and pricing structure that makes consideration easier, and trade-up clearer and more accessible.”

Vocation Brewery’s top three performers include ‘Life & Death,’ a 6.5% ABV full flavoured classic IPA, ‘Crush Hour,’ a 4.6% ABV everyday pale ale and ‘Hop, Skip & Juice,’ a 5.7% ABV juicy pale ale.

Gluten-free offering, ‘Heart & Soul,’ a 4.4% ABV session IPA, has also seen substantial growth. Challenging the perception that gluten-free options are a compromise, it stands out due to its great taste – becoming a favourite amongst consumers both with and without specific dietary requirements.

Additionally, with the increasing popularity of fruit and sour beers, Death by Cherries, a 4.5% ABV fruited sour beer, has been gaining traction amongst craft beer enthusiasts looking for flavourful alternatives to IPAs and pale ales.

Tom Smith, Marketing Director – Europe, at Accolade Wines, comments: “As a well-established category, still wine remains a foundation of the beer, wine and spirits mix for any store, driving footfall, repeat traffic and overall customer loyalty.”

With £6.3 billion in sales in the past year (Nielsen), still wine has continued to perform strongly because of a combination of established consumer favourites and exciting innovation across several areas, from new formats to product formulation. This combination has really helped wine to perform ahead of Spirits or Beer categories over the past year.

“Wine sales generally stay strong year-round, but for maximum customer loyalty, stocking core signpost brands will boost shopper trust and ensure that customers keep returning to your store when they need a bottle for tonight,” adds Smith. “Crucially, the majority of sales in convenience come from the core mid-range price point between £6 – £8 and should be at the heart of every retailer’s range in-store.”

The obvious challenge through 2025 will be the on-going consumer concern about the rising cost of living. As a result of broader economic turbulence, shoppers will be watching every penny but as spending decreases on bigger ticket purchases, smaller scale indulgences are likely to increase, as shoppers aim to treat themselves without breaking the bank. Accolade is committed to offering a portfolio of market-leading, quality brands which offer affordable quality to consumers and compelling category development opportunities to its retail partners.

No and low alcohol products are no longer necessarily perceived as a reluctant alternative to their regular counterparts. In recent years the no and low category has been gaining momentum, particularly in beer. That dynamic growth shows little sign of slowing. Previously seen as a purely functional option for non-drinkers, the category now offers increased choice, genuine quality, and on-trend flavours to a much broader audience. The no and low still wine sector remains smaller than other no/low alcohol variants, at £62m/ 1% share of still wine (Nielsen). However, although it is comparatively small, it has a clear role to play as a growth driver in still wine, especially with people looking for new options that support moderation trends.

The principal barriers in wine for no and low are around quality perception. Negative taste perceptions are still a key barrier; according to 24% of adults, equivalent taste is the leading enticement for non-alcoholic drinks (Mintel). Improving the taste of no/low drinks, refining the quality credentials, appealing in new occasions, and broadening awareness and availability may be mechanisms to drive growth.

To address this, Hardys offers Hardys Zero Chardonnay. The zero-alcohol brand uses cutting-edge de-alcoholising technology, which removes the alcohol but retains the brand’s well-loved taste credentials. Indeed, 28% of category drinkers would be persuaded to buy non-alcoholic/alcohol-free drinks (Mintel), if they had a similar taste to that of their alcoholic counterparts, delivering similar complex flavours and taste profiles. Making use of first-to-market access to world leading de-alcoholising technology, Zero Tech X, Accolade Wines has truly delivered the next generation of taste for Hardys. As a result of a gentler alcohol removal process, Hardys Zero retains more of the familiar aroma, body, and flavour of full-strength wine with fewer additives versus conventional de-alcoholising technology.

Hardys Zero is perfect for everyday social occasions where consumers still want the taste, they love but in a zero-alcohol option.

Lauren Priestley – Head of Customer Category, Off Trade, at Diageo comments: “The demand for premium drink options has surged over the past year, with consumers increasingly willing to invest in high-quality spirits such as vodka, whiskey, gin, and tequila. Despite continued economic pressures, the shift towards premiumisation shows no signs of slowing as consumers prioritise quality and experience over quantity. This trend is predicted to not only endure but intensify into 2025, with more people choosing premium brands that offer both exceptional taste and a sense of luxury.”

For retailers, this is a pivotal moment to curate a premium selection featuring renowned brands like CÎROC and Johnnie Walker, which stand out for their quality and rich brand heritage. Additionally, offering premium spirits in varied packaging sizes, including smaller, more affordable options, can make these high-end choices more accessible to a broader audience.

Highlighting the versatility of these spirits can also enhance their appeal, showcasing how they can elevate any occasion—from crafted cocktails to simple mixers. This approach positions premium spirits as not only a treat but a practical, worthwhile investment, appealing to both new and loyal customers.

Convenience remains a key driver for consumers, particularly when planning social occasions or hosting at home, making RTD cocktails essential for convenience retailers. For convenience retailers, the RTD category offers significant incremental opportunities and is the fastest-growing segment within the total alcohol category in the off-trade (Nielsen). As a response, there have been many new and exciting innovations to hit shelves over the last year including premix RTDs and cocktail RTSs, premix being the largest segment of RTD in Impulse accounting for nearly 50% of sales (Nielsen).

“RTDs provide the opportunity to elevate occasions, ensuring the perfect serve every time, with minimal effort,” adds Priestley. “Retailers should consider strategically placing RTDs in highly visible, impulse-friendly locations within the store to further drive sales. By focusing on product visibility and effective merchandising, retailers can tap into the booming market, ensuring their range appeals to consumers who seek both convenience and quality.”

Inclusivity within a drinks range is more important than ever before, people are looking to moderate their alcohol more and more with two-fifths (40%) of adults saying they want to moderate their drinking (Kantar). As alcohol free beverages continue their ascent into the mainstream, the focus is shifting towards quality, variety, and premiumisation. Consumers are no longer content with subpar alternatives; they seek drinks that deliver the same level of experience and craftsmanship as traditional alcoholic options. Retailers looking to capitalise on this trend should curate diverse offerings from trusted brands that combine familiarity with innovation.

Diageo’s ‘House of 0.0%’ portfolio exemplifies this demand, featuring non-alcoholic versions of beloved brands like Gordon’s 0.0, Tanqueray 0.0, Guinness 0.0, and Captain Morgan 0.0. Guinness 0.0 for example, has established itself as the biggest non-alcoholic beer in the UK off-trade in 2024 (NIQ). These products cater to a wide range of preferences, ensuring inclusivity for those opting for mindful drinking. By prioritising premium, well-crafted options, retailers can not only meet but exceed customer expectations, making the low and no alcohol category a key driver of growth and customer satisfaction.

David Heathwood, UK Commercial Director, Campari, comments: “Changes to the UK’s drinking culture and increasing concern for health and wellness (now the #1 concern for households) are certainly affecting BWS sales, most notably in the low-and-no sector; it saw growth of 14% in Off Trade and a massive 58% On Trade. Brands such as Crodino offer an adult alternative for those that want an enjoyable drink, but without the alcohol. We are also seeing the impact of duty increases and inflation lead to a polarisation in purchasing – with drinkers opting either for private label brands (+2.3%, NIQ) or trading up into super-premium spirits which are sitting flat (-0.4%, NIQ) against 2023. All other pricing segments are in decline. Shoppers are looking to either buy on a budget or elevate the occasion into something extra special when they do choose to spend.”

One of the key trends Campari has identified in Off Trade BWS purchasing is the importance of provenance. Shoppers are looking for more of an association with the brands they choose to purchase, as a reflection of their beliefs and how they want to live their lives. This is not only important at premium price points, and brands with heritage and a simple message are more likely to cut through in a meaningful way in store. Knowing a product’s backstory helps consumers to feel confident they’ve made the right choice.

“A well-established brand in Italy, Crodino non-alcoholic aperitivo is now a strong player in our spritz portfolio, offering a refreshing, well-balanced drink that’s just as good to look at thanks to its vibrant yellow,” adds Heathwood. “Expect to see it in even more locations going forward, as retailers recognise the importance of non-alcoholic offerings.”

Magnum Tonic Wine is the number one Jamaican tonic wine in the UK, experiencing over £53m in sales annually. It accounts for 92% of Jamaican tonic wine sales and welcomes new entrants to the ever-expanding category. It has seen massive growth over the last year with more than 95% of its annual 13.4 million bottles sold through convenience (TWC).

Wray & Nephew has grown sales in a declining spirit market and is now the #2 white rum in the UK, following the launch in June of its first above the line campaign ‘Reach for the Wray’. Going forward, Wray & Nephew continues to partner with convenience and grocery stores alike to further amplify campaign awareness.

Spritz brands have grown by over £48 million in two years, and that’s predominantly through Aperol; an Aperol Spritz is the number one most searched for cocktail online and has elevated ‘spritz’ into the #3 cocktail position (CGA). Mainstream celebrity and influencer features have continued to build the brand in the on-trade, and shoppers are now growing confidence in making their own at home. Expect to see further investment into above the line and experiential activity, matched with continued shopper investment to further cement the brand in shoppers’ baskets.

“The spirits sector as a whole is underperforming, which in Off Trade is overwhelmingly due to declining gin and rum sales. But emerging trends in UK drinking culture, particularly an appetite for experimentation, could be exploited to improve things,” says Heathwood. “A little bit of hand holding – serving suggestions, extra product detail, even recipes – could encourage customers to add something new to their basket. Catching a customer’s eye with NPD can really help, too.”

Ryan McFarland, Chief Commercial & Strategy Officer, Drinksology Kirker Greer, comments: “While the pace of premiumisation in spirits is currently slowing, we’re seeing some interesting dynamics; while some consumers are becoming more price-conscious, there’s still a growing interest in premium spirits – particularly among younger and more affluent demographics. This suggests that while overall purchasing habits are adapting to economic pressures, the desire for quality remains strong in certain segments.”

In terms of how this might play out within grocery, this dynamic is likely to encourage brand owners and producers to diversify their offerings within key categories like gin, rum, and whisky. By offering spirits across multiple price tiers, brands can cater to varied drinking occasions and demographics. This tiered approach supports brand loyalty and enhances consumer choice, while also reinforcing perceptions of brand progression and exclusivity.

In the medium to long-term, this strategy stands to benefit the spirits category by attracting new consumers at accessible price points, which then creates a pathway toward premiumisation as consumers grow within the key categories as they further develop their tastes and preferences.

Kirker Greer Spirits has positioned its cross-category portfolio in the ‘accessible premium’ space, allowing consumers to trade up to something special without breaking the bank. Its award-winning brands are crafted to suit both casual and celebratory occasions, which meets the varied needs of today’s consumers.

“While premiumisation trends may be slowing, we believe they will regain momentum over time as economic conditions improve and consumer preferences continue to evolve,” adds McFarland.

Clark McIlroy, Managing Director, Red Star Brands, comments: “A significant factor in the growing popularity of RTDs such as vodka-based Four Loko is the expansion of flavour profiles – consumers are increasingly demanding innovative and unique flavour combinations to quench their thirst for RTD adventure while delivering all the convenience and excitement of a show-stopping pre-mix. Fuller flavour profiles and higher ABV are two key elements behind the increasing popularity of RTDs.”

Limited edition Four Loko Black, launched in November, is already exciting consumers and shaking up the RTD sector. Four Loko Black delivers a fresh and fruity blast with notes of mouthwatering kiwi and an ABV of 8.4%.

Consumers are also increasingly recognising the convenience and accessibility of RTDs such as Four Loko. Younger consumers are discovering new and different ways to socialise which don’t involve a pub or a bar, be that at home, with friends or at festivals.

For many households affected by the cost of living crisis and a squeeze on spending, the rising price of food and drink continues to be a major concern. While shoppers may be making savings on large bills, smaller purchases such as alcohol is an area where traditionally they are happy to spend a little more. Shoppers will therefore be looking not only for value but for quality too – when buying well-known brands, they’re relying on that brand to deliver the quality and taste that they know and expect.

E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .