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France: Malteries Soufflet rebrands as Soufflet Malt
Malteries Soufflet has rebranded to officially operate as Soufflet Malt, the company recently announced.
Building on the acquisition of United Malt Group by Malteries Soufflet in November 2023, Soufflet Malt’s new identity is an important milestone for the company as it reaffirms its commitment to pioneering sustainable, tailored, high-quality malt solutions, said Jorge Solis, who was hired as the company’s chief executive officer in May.
“Soufflet is a uniquely established name in the malt sector,” Solis said. “Our new identity as Soufflet Malt marks an important step on our journey, highlighting our strengthened capabilities and unrivaled position to meet the increasing global demand for high-quality malt products. At Soufflet Malt, we strive to do more than simply transform barley into malt. Fueled by a passion for sustainable innovation, we seek to unleash the power of malt.”
To drive growth globally through a reinforced operating model, Soufflet Malt said it will be organized into three operational regions: Europe, the Middle East and Africa (EMEA), the Americas and Asia Pacific (APAC). The company said this new organization “will deliver numerous long-term benefits, including improved commercial results and operational excellence, faster innovation and seamless quality across the customer value chain.”
The company said there will be a strong emphasis on sustainability in all phases of Soufflet Malt’s operation. In addition to its ambition to achieve 80% of sustainable barley in its supply, Soufflet Malt aims to reduce greenhouse gas emissions by 50%, as part of its commitment to the Science Based Targets initiative (SBTi), water consumption by 30%, as well as recovering all waste by 2030.
Soufflet Malt, which operates 41 plants in 20 countries, has an annual production capacity of 3.7 million tonnes of malt, serving industrial and artisanal brewers and distillers.
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