South Korea: HiteJinro to release a limited Christmas edition of its Kelly beer
South Korea’s top liquor maker HiteJinro Co. will release a limited Christmas edition of its beer brand Kelly to liven up the atmosphere at year-end holiday gatherings, the company said on November 13.
HiteJinro explained that the latest edition features a design that combines characters symbolizing Christmas and winter with a Nordic Danish touch.
The Kelly Christmas edition comes in canned beer (463 ml) and bottled beer (500 ml) and will be available at major supermarkets and other alcoholic beverage outlets such as restaurants and bars nationwide from Tuesday. For bottled beer products, this is the company’s the first Christmas edition in five years since the release of Hite Extra Cold in 2018.
To commemorate the release of the Christmas edition, HiteJinro plans to sell special promotional items, including specially designed glasses.
More than 200 million bottles of Kelly have been sold since its launch in April. 2022
With the launch of Kelly’s latest edition, HiteJinro aims to strengthen its strategy to capture the upcoming year-end liquor market.
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