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27 October, 2023



Wisky news South Korea: Diageo completes sale of Windsor Global

Diageo on October 27 signed and completed the sale of Windsor Global (“WG”), a subsidiary of Diageo which owns the Windsor business and associated intellectual property, to PT W Co., Ltd., a Korean company sponsored by Pine Tree Investment & Management Co., Ltd., South Korea's leading alternative investment firm.

The transaction includes the sale of 100% of the shares of WG from Diageo Atlantic B.V. (“DABV”) to PT W Co., Ltd.

John O'Keeffe, President, Asia Pacific, Global Travel and India for Diageo said: “This transaction reflects Diageo’s disciplined approach to capital allocation and further highlights our continued track-record of active portfolio management. We remain fully committed to Korea and our international spirits and beer business. Our position in the market remains strong as premiumisation trends persist and consumer interest in categories like international whisky continues to grow.”





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