12 December, 2022

Japan: Beer and quasi-beer sales down 8% in November

Beer and quasi-beer sales fell 8 pct from a year before in Japan in November, still reeling from October price hikes, estimates from Kirin Brewery Co. and others showed on December 12.

Asahi Breweries Ltd. reported a 7 pct drop in the value of its sales, while Kirin logged an 8 pct fall in volume and Sapporo Breweries Ltd. a 7 pct decline.

Brewers incurred marked drops in sales of canned products, mainly for household consumption.

Suntory Spirits Ltd. limited its sales decline to 2 pct as revamped products fared well.

The industry-wide sales slump after the last-minute demand spike that preceded the price hikes mostly ran its course in November, a Suntory official said.

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